Wilson Yew (founder and CEO) has the first hand privilege to work and understand the challenges faced by his family logistic company and the conventional tracking solution. Based on his research, the same pain points were also faced by other companies and that is lack of visibility, poor communication and resource wastage. He decided to set out on a mission to develop a software that will efficiently control the fleet, maximise the resource utilization, bridge all the telematics and deliver the most useful solution to the industry. Safe Truck Sdn Bhd was set up in 2017 with this in mind and since then, the company has grown by leap and bound. The most defining moment was when Safe Truck was able to JV with a MSC software company and obtained funding from Cradle fund.